Potential employers really do unify your social media and job search
37% of employers look at Facebook to pre-screen applicants before they even start digging into their qualifications; nearly half of all employers look at social networking sites to guide their ultimate decision for hiring someone. This means that the closeness of social media and job search is not a myth.
Your social media activity can disqualify you from a job
A potential employer isn’t auditing your Facebook and Twitter pages to learn about your qualifications. That is what your cover letter, resume and interview are for. They are scrolling through the depths of your social media history in search of an excuse to not hire you. This isn’t because they have already decided that they don’t like you (if this was the case, you wouldn’t have even made it to this phase). It’s because your social media and job search materials both tell them about whether you are the type of person that they would want working in their office. Even if you are perfect for the company’s culture, a couple of bad Twitter posts can make it seem otherwise. The following Career Builder survey statistics about social media and job search put this fact into perspective:
- 20% of employers disqualified someone for posting confidential employer information
- 53% of employers disqualified someone for posting provocative photos
- 44% of employers disqualified someone for posting about drinking or drugs
- 29% of employers disqualified someone who used poor grammar
- 26% of employers disqualified someone for making discriminatory comments
- 35% of employers disqualified someone for posting derogatory comments about co-workers, employers or clients
- 24% of employers disqualified someone for social media posts that proved that they lied on their resume
You make your social media and job search information public when you post it online
After hearing some of the facts about social media and job search above, you may feel as though a potential employer looking at your social media pages is an invasion of privacy. However, the act of publicly posting on social media gives the social network legal rights to use the post how they see fit. While you may feel like it’s an invasion of privacy, an employer looking through your Facebook page isn’t the same as them staring through your apartment window, so unless you delete a post, they are well within their rights to do so.
Some jobs are applied to on social networks
This is where social media and job search truly come together. We aren’t just talking about business-oriented social networks like LinkedIn either. As this fact sheet provided by Statista shows, posting jobs on social networks like Twitter and Facebook is becoming commonplace. You wouldn’t submit a resume that includes controversial comments, pictures from your craziest party moments and embarrassing selfies that you wouldn’t want your boss to see. Well, if you come across a perfect job that happens to be posted on a social network, then your social media page becomes your de-facto resume. No matter how well-written your cover letter is or how great your normal resume may look, your Facebook, Twitter, etc. application will connect a potential employer directly to your page; this includes all of your photos, comments and shared posts — meaning your social media and job search are one.
Employers aren’t ignoring your social media pages, and neither should you
It’s time to start treating your posts on social media and job search as the same thing.