The job market is now more competitive than ever, which means that each job ad you place is likely going to turn out hundreds of potential candidates – that’s a lot of filtering.
So, how do you make sure you attract only the best applicants?
The truth is, you can’t. But you CAN maximize the potential for getting it right and hiring the best people for the job.
Don’t skimp on details
Sit down and think carefully about the skills you need for this particular job. What qualifications should an ideal candidate possess? What should they love doing most? What should they have at least some experience in?
Don’t forget to include the number of hours, salary and anything else that you’d want to know when applying for a job.
You don’t want to overload your ad, but you need to at least include all the essentials that a) you need and b) potential candidates are going to want to know. This helps ensure that only the most qualified and interested candidates will apply for the job.
Spin it around
Think about what you’d expect to see from a traditional ad. It might look something along the lines of:
“EXPERIENCED COPYWRITER WANTED: Full-time position, must have at least 2-3 years experience. Must be familiar working with Google Docs and be able to proofread their own work. Must provide at least two relevant references.”
This ad is all about what YOU want, without any reason why THEY should want to work for you. What’s wrong with this picture? After all, it works both ways.
Think about what YOU can offer to a potential employee, and make your ad stand out.
Open it up
Traditional ads only focus on the one person that’s reading. Instead, why not open it up to anyone who might not be a copywriter, team leader or ad executive themselves, but know someone who is?
Someone reading might personally have a friend who’d be ideal for the job, but may not necessary think about it until they see a question such as: “Do you know an experienced copywriter who’s looking for work?’
This more open approach may get you better results than you might think.
Write with personality
Finally, no-one gets excited by a job description that looks like it’s been written by a robot. Add in a bit of zest, and talk to whoever is reading your ad as if you were speaking to them about the job in-person.
Doing this will inspire potential candidates and make your ad really stand out. You’ll instantly become more relatable, and pique the interest of anyone reading. What’s more, they may in turn make more of an effort in their application.
Now, put it all together
It’s time to put together your job description!
Let’s take a look at what your ideal ad should look like, having taken into account all the advice above:
“EXPERIENCED COPYWRITERS: If you or someone you know would like to work full-time for a digital marketing agency with a difference – congratulations, you’ve found us! Where have you been all this time? We pride ourselves on employing only the best inbound-certified writers and reward them with rock star salaries to-boot. We’re always on the lookout for upcoming talent. Think you’ve got what it takes? Send your resume with at least two references to: firstname.lastname@example.org”
See how it works? Follow the above rules, and have a go at writing one yourself. Need more help attracting the right type of talent to your business? Get in touch with All Personnel today!