We’ve worked with many organizations over the years to develop and change existing company cultures for the better, and the benefits have been overwhelming.
This article will include a brief overview of exactly what we mean when we talk about ‘company culture’ and the main benefits of developing or improving your own.
What is company culture?
Company culture is essentially the way we sum up the shared values and practices of your organization’s employees – it may include company rules, regulations, and all the good things about working for your organization, as well as all the bad habits that can develop over time.
It’s important to pay attention to your company culture, as it can make or break an organization.
Examples of company culture include:
- Google – An informal product development process and easy access to top ranking executives make it a great place to work.
- DreamWorks – Regularly encourages its staff to take risks and engage in discussion, resulting in a 97% employee retention rate.
- Apple – Known to be very tough on employees, resulting in seamless and innovative products people are willing to pay more for.
Apple and DreamWorks have very different company cultures, but both create profitable results at the end of the day.
The benefits of developing company culture
As we mentioned above, organizations that have adaptable cultures that line up with their business goals are more likely to outperform their competitors, but there are also plenty of other benefits of developing company culture. These include:
If you’re passionate about achieving your goals, and make your company passionate, that will begin to filter through to your employees. If they share and believe in the same strong values you do, they will shine and your company will become stronger as a result. You’ll be unstoppable.
Passionate, highly engaged employees soon means that productivity soars. The minimum increase in productivity you can expect is around 10%, but unit productivity can so much as double over two years. Therefore, you can see why companies with strong, reinforced cultures are reaping the financial rewards. Your company can too.
Better recruiting and morale
As more people begin to hear about how great your company is to be employed with, more talented candidates will apply. And when it comes to recruiting, you will no longer have to simply base your judgement on an outlined skillset, but also whether someone will fit into your existing company culture. This helps to ensure you’re only recruiting the right people for your company.
Developing your company culture will often mean training leaders and managers as part of the process, giving them better clarity regarding their role in the organization. It can be a difficult process, but it can also be incredibly rewarding, and many managers have said that going through the culture development process has been one of the most significant career experiences they’ve ever had.
Developing your company culture can definitely have a positive impact on the company and employees, and we’ve highlighted just some of the many benefits you can expect. Organizations that put effort into developing their company culture usually have higher productivity levels, and a more passionate workforce.
If you’re ready to hire more employees that fit your company culture, contact All Personnel Services and we provide reliable and qualified staff.